Media Meter – Monitoring Media
Overview
Media Meter is a digital analytics platform that tracks and measures media coverage across various channels. The website was designed to communicate the company’s services clearly and professionally, with a focus on usability, responsiveness, and performance.
Role
Web Designer – Rebuilt and maintained Media Meter’s official website by enhancing site structure, ensuring usability, and optimizing performance. Created new pages aligned with newly added features and products, and supported the SEO team by resolving technical issues and maintaining strong performance metrics.
Tools
Wordpress
Figma
Jitter
Sora
Photoshop
Claude
Design Highlights
Built and maintained the site using WordPress for flexible content management
Created custom visual assets and UI elements aligned with the brand
Used Jitter to design and implement subtle animations for an engaging user experience
Applied a clean, responsive layout optimized for all screen sizes
Monitored site health to ensure fast performance, SEO compliance, and smooth user experience
Structured content with clear hierarchy to support usability and discoverability
Development & Optimization Highlights
Rebuilt the entire MMI website using a lighter theme and optimized plugins, resulting in faster load times, improved efficiency, and streamlined maintenance
Migrated the complete MMI website to Kinsta infrastructure, enhancing reliability, uptime, and overall site performance
Optimized website performance, improving Google PageSpeed scores from 60% → 92% (mobile) and 98% → 100% (desktop)
Achieved a GTmetrix Grade A with 95% performance and 96% structure ratings
Recreated 22 report pages by converting from Elementor templates to the WordPress block editor, creating a unified and scalable page structure for future updates
Transferred over 103 pages (including blogs and static pages) to the updated site, ensuring accurate migration and improved organization
Resolved design and technical issues identified during the SEO audit, strengthening site usability and search optimization
Validated mobile responsiveness across all pages to ensure seamless accessibility and functionality across all devices
